WooCommerce is an eCommerce extension for WordPress websites. It currently operates 29% of online stores with close to 75 million downloads. It is a free plugin and takes advantage of WordPress SEO capabilities. However, using WooCommerce requires a WordPress site, which is not free. Plan on paying for hosting, domain registration, and SSL certificates. Most of WooCommerce features come through extensions that operate on WordPress sites.

  • Operates as a WordPress plugin
  • Integrates with external SEO plugins
  • Mobile templates are available
  • Support is through the open-source community
  • Payment gateways are available through extensions

Although WooCommerce is a free plugin, merchants have to pay for their website. Extensions and plugins extend the features to include social media sales and enhanced inventory management. Almost any limitation can be overcome with extensions and plugins, although many of them can be expensive.

WooCommerce users include:

  • Barefoot Buttons, Laguna Beach, CA
  • The Good Batch, Brooklyn, NY
  • Sodashi, Australia
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