Three programmers developed Wix in 2006 to provide online stores with an easier to use and less costly alternative. Today, the company (https://wix.com) has over 4 million live sites in 190 countries. The platform is known for its easy drag and drop interface. Other features include:

  • Free templates for website and storefront development.
  • Range of eCommerce features such as online store building and blogging
  • Mobile app with absolute positioning

Wix offers a free plan which is nice for testing the waters but has no eCommerce functionality. The free option also includes Wix marketing ads. Merchants must purchase a base plan at $23.00 (US) to remove ads and access eCommerce features. The number of features depends on the plan. Finally, the software is limited to a single currency for payment processing.

Wix customers include:

  • First Republic Bank, San Francisco, CA
  • University of Michigan, Ann Arbor, MI
  • Quality Care for Children, Atlanta, GA
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