Shopify started in 2004 and has grown to service over one million customers. It is considered the dominant player in the eCommerce platform space. It offers extra features such as star ratings and product reviews. It does not offer a customizable checkout process, and some integration apps can be costly. Shopify’s extensive features include:

  • Easy to use for a robust tool
  • Plenty of tutorials and self-service tools
  • Interfaces with over 100 payment gateways
  • Analytics vary according to plan
  • Provides SEO tools, but not everything is customizable
  • Built-in mobile display with responsive positioning
  • Integrates with numerous tools

Shopify plans start at $29.00 per month and increase to $299.00. Transaction fees can add up depending on the plan and payment gateway. Extensions and third-party solutions can be expensive.

Some of the largest companies using are:

  • KKW Beauty, Los Angeles, CA
  • Fitbit, San Francisco, CA
  • Penguin Books, New York, NY
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