Ecwid (https://ecwid.com) stands for eCommerce widget because the product is not like other eCommerce platforms. Instead of building a stand-alone storefront, merchants place a widget on their existing website that enables merchants to sell across platforms. Founded in 2009, Ecwid has 1.5 million customers in 50 countries. Some of its key features include:

  • Easy to use interface
  • About 75 integrated payment gateways
  • Single dashboard
  • Mobile friendly
  • Support varies by plan

The Ecwid widget can appear on marketplaces such as Amazon, social media such as Facebook, or a merchant’s website. No matter where the sales occur, they are included in the dashboard. Reporting is available but look to a third party for analytics. Ecwid generates all URLs for each product, making them unchangeable. This constraint limits SEO capabilities unless page names are created with SEO keywords in mind.

Ecwid customers include the following:

  • Flipboard, Palo Alto, CA
  • Yell Limited, Reading, UK
  • Foodwatch Pty, Rozelle, Australia
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