Dell’s Boomi Master Data Hub runs in the cloud, eliminating many of the costs associated with launching an on-premises master data management system. It also supports an organization’s need to scale its MDM architecture. For example, you can make it easier for your sales team to generate leads and track them accurately from start to finish. In addition, marketing teams can gain access to accurate customer information that helps them create campaigns targeted at specific audiences. Finally, analysts can tap into the platform to create forecasting and pipeline analytics.
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